New Craft Beer Trends
New craft beer isn’t just about new styles and trends. As the craft brewing industry tries to reposition itself during these pandemic-infused years, it is also confronting reckonings on racial equity and labor shortages. It’s a big job, and breweries need to balance innovation with the core mission of fostering community.
Despite the gloomy economy and a decline in bar traffic, the craft beer scene continues to grow. The industry has evolved from the niche realm of beer bars to supermarkets, stadiums and corner bodegas. This has spelled the end for some long-time beer-centric bars, but it’s helped the industry to become more diverse and inclusive.
The burgeoning craft beer scene in Japan has a unique history. Prior to 1994, the country had stringent brewing laws that limited production to large-scale breweries. The emergence of the craft brewing industry in the country is often tied to the emergence of a consumer association called CAMRA, which promoted home-brewing and encouraged drinking local beer.
This year, a number of breweries are introducing beers that are low on calories and carbohydrates but high on flavor. One example is this light lager from the number-one-selling Asian beer brand in the United States. It has a mere 90 calories and 2.4 grams of carbs per 12 oz serving, and it is crisp and effervescent with floral notes and subtle hop bitterness. It’s the perfect beverage for those seeking to cut back on calories while still enjoying a great-tasting beer.