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What Is Craft Beer?

Craft Beer is more than just a trend – it’s a way of life. Craft breweries offer more choices, lower alcohol content, and more flavor than macro-brews – all while supporting local communities. This growing industry has had a positive impact on the economy and is here to stay.

The term ‘craft beer’ is everywhere: It’s in dozens of books and magazine articles; it appears in the names of a number of breweries, restaurants, and bars; it’s part of a song, a website, and a video. It is even the name of a non-profit trade association.

But what is craft beer exactly? The Brewers Association in Boulder, Colorado defines it as beer made by a small and independent brewer who is committed to quality ingredients, both novel and traditional, and to brewing techniques that maximize flavor. It’s a pretty good definition that covers the bases, but it’s not very precise.

In fact, it is very easy to misunderstand the meaning of craft beer. Many people think that a craft beer is just brewed by a smaller brewery and is usually more expensive than mass-produced beers from macrobreweries. But there are so many other defining factors to consider when choosing which brew to order. From its appearance to its aroma, there are plenty of characteristics that differentiate craft beers from macrobrews. And the best part is that these qualities often provide health benefits, too. Moderate ethanol consumption has been linked to a lower risk of various diseases and a reduced mortality rate (Osorio-Paz et al., 2020).

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