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New Craft Beer Trends

The brewing industry continues to thrive, even as it confronts a host of new challenges. From reckonings on racial equity and inclusion to addressing sexual discrimination and abuse, the beer world is changing quickly. But amidst these changes, one thing that hasn’t changed is the need for delicious beer. As consumers seek out new flavors and styles, the breweries that serve them are embracing new ingredients, techniques, and philosophies.

In the past year alone, we’ve seen a number of well-respected independent breweries sold to large corporations (Ballast Point to Constellation Brands; Four Corners to its original founders). Meanwhile, more and more breweries have found success with bioengineered yeast strains like the Galactic strain that produces lactic acid quickly, and the Tropics strain that brings out aromas of passionfruit, guava, and grapefruit.

With more beer being consumed in stadiums and supermarkets than in traditional beer bars, some breweries are focusing on lower alcohol, low-calorie beverages that align with consumer trends toward moderation. The result is new lagers with a more mainstream appeal that are still uniquely craft.

Another trend that is transforming the way we drink beer is hop waters, which are bubbly drinks made with infused hops. These thirst quenchers are perfect for a sober-curious, beer-loving audience who wants to enjoy the flavor of a craft brew without taking on any alcohol at all. This summer, we expect to see more breweries launch sparkling hop waters as they try to capitalize on a growing consumer audience.

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