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New Craft Beer Trends

Craft beer is defined by its innovation and commitment to community. But if breweries want to be successful in the long term, they need more than just fresh ideas. They need to focus on quality beer, creative marketing and a strong company culture.

In the past, hip breweries that prioritized trying new things and bringing on the latest trends have seen their sales grow, even as mainstream drinkers went out looking for something new (hard seltzer, hard tea, spirits-based canned cocktails) that craft brewers didn’t make. But as the industry has matured, breweries are starting to realize that focusing solely on introducing shiny new objects isn’t a strategy that will sustain craft beer in the long run.

This is a juicy IPA made with 2-row pale and unmalted wheat, Mosaic, Simcoe, Strata and Experimental 586 hops. The result is a light bodied ale with notes of citrus, grapefruit and pineapple with a hint of mango. Draught at Frihamnen

With so many new hops and varieties being released every year, it can be difficult to know which are worth your time. And while some may have short-lived fad appeal, others are gaining popularity for their unique flavors and aromas.

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