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The Rise of Craft Beer

If you’re a beer drinker, chances are good that you’ve had the pleasure of imbibing in a craft brew lately. These beers are made in smaller batches with better ingredients, often sourced locally, and offer a wider variety of flavors than their macro brewing counterparts. The rise of these artisanal breweries has reshaped the beer landscape in ways that few could have imagined.

The term craft beer was first coined in the mid-1980s, as microbreweries started proliferating around the US, challenging giant alcohol conglomerates like Anheuser-Busch and MillerCoors for refrigerator space. The name caught on quickly and was soon used in industry trade journals, brewing conferences, and the title of a new yearly gathering of American breweries that would become today’s dominant brewing industry trade group (the Brewers Association).

In contrast to the macro breweries that are more focused on profit margins and Super Bowl commercials, small artisanal producers care a lot about how their beer tastes. And that’s a good thing, because these craft beers are tasty.

As a result, the craft beer movement has helped to revive many traditional styles that had essentially died out in America due to increases in travel and a couple of World Wars. It also has inspired people to start brewing their own beers at home, which has led to the creation of thousands of different craft breweries and reshaped the beverage landscape in ways that few could have predicted. In order to assess the state of knowledge in this field, this study conducts a bibliometric analysis of articles about Craft Beer that are indexed in WoS and Scopus.

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