New Craft Beer Trends
The IPA has long been a symbol of craft beer. But the category has evolved so much that the term now covers a lot of ground, from the low-calorie light lagers that have exploded in popularity to high-alcohol sour beers that are redefining the style. It also means new, nonalcoholic brews for sober-curious consumers and barrel-aged mixed-fermentation beers finished with dark fruit that are as delicious as they are unique.
New craft beer isn’t just about expanding the range of styles, but it’s also about finding new ways to market and sell the beers that are already on shelves. One way is to collaborate with a popular brand or celebrity to brew a limited edition beer. It’s a trend that has been brewing for years and shows no sign of slowing down.
Another is the increasing focus on raw ingredients, especially malt and barley. This is a direct response to the growing number of consumers who are concerned about their health and what they’re drinking.
Finally, the hazy IPA trend shows no signs of slowing down, with breweries adding more and more hops to their beers. They’re also using thiolized yeast, which boosts the ability of malt and hops to absorb aroma compounds. And they’re adding things like vanilla and Madagascar cocoa to the mix, which elevates the aromas and makes the beers taste smoother. They’re also using nitrogen, which adds body to the beers and makes them less acidic.