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New Craft Beer Trends

New craft beer

New craft beer

As the craft brewing industry continues to grow and evolve, it’s becoming more important than ever for breweries to be able to distinguish themselves from the pack. This can be challenging in a marketplace where consumers are constantly exposed to new flavors, styles and ingredients. Fortunately, there are still a few standouts making it to the top of the list with their newest offerings.

During the Covid-19 pandemic, consumer purchasing habits swung hard toward more trusted brands and tried-and-true beer styles. It wasn’t an overnight shift, but it certainly started to feel like one. This maturing of the market is a natural part of any growing consumer product sector and was expected, but it did cause a re-evaluation in what breweries were pushing to their consumers.

The re-evaluation has led to some interesting developments for the craft beer industry. Many breweries that were once considered craft have been purchased by large companies. This has sparked controversy amongst beer enthusiasts about what is and isn’t considered a craft brewery, especially when it comes to labeling.

Other trends in the industry include the continued expansion of non-alcoholic beer options, breweries embracing lactose into their products, and a growing segment of the brewing community focused on hop water. These innovations are a great way for breweries to stand out in the marketplace, but they shouldn’t be a replacement for offering quality products that appeal to the most diverse group of consumers possible.

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