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The Rise of Craft Beer

Craft Beer

Nothing beats a cold, fizzy beer after a long day. Whether it’s a crisp lager or a complex, dark stout, beer can soothe the soul, allowing us to forget our worries and stress. With over 8,000 breweries in the US alone, there are more options than ever before.

While macro-brewed beer (beers made by the big breweries) continues to dominate the market, there is an abundance of independent brewing companies that are producing some truly amazing brews. The term craft beer is used to describe breweries that are small, independent, and traditional in nature. However, this definition is a bit vague and open to interpretation.

The craft beer movement has quietly undergone a repositioning over the past two pandemic-infused years, from being a high-growth, experimental industry to becoming a mature market with fewer breweries entering and exiting. This shift has been accompanied by a refocusing on breweries’ branding and marketing, the return to more classic styles of beer, and a renewed emphasis on quality.

This shift is likely due to a maturing consumer base that has seen their preferences regress to the mean and become less risk-averse, more informed (i.e., less forgiving of poorly made beer), and more mainstream in their tastes. These changes have had a major impact on the brewing landscape and will likely continue to influence how consumers purchase beer in the future. This change will be a boon for breweries that focus on creating quality beers that are approachable, yet still challenging and rewarding to drink.

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