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New Craft Beers

New craft beer

The word craft is part of dozens of beer books, magazine titles and even brewery names. It’s also a staple of many bar menus and a major point of contention for the industry. Breweries are either embracing it wholeheartedly or scoffing at its use as a marketing tool. This is a challenging time to be in the business. Depending on who you talk to, the economy is in a recession or it’s imminently headed there. Consumer wages are not rising as fast as costs, which can lead to a squeeze on small breweries.

The good news is that consumers are still thirsty for new products. The challenge for breweries is to create something that stands out while being accessible to current beer drinkers. That’s especially true for smaller breweries that sell their products locally and have limited distribution options.

Larson: It appears that a lot of new breweries are trying to capitalize on current trends and adding ingredients that are eye-catching. I would love to see a few of these breweries stick with what they really love and create beers that are a true reflection of their company and team.

This lager from New Belgium uses a blend of 2-row pale and unmalted wheat. A mix of Mosaic, Simcoe and Strata hops deliver tropical flavors of grapefruit, pineapple and mango. The low alcohol and calories make this a drink that can be enjoyed during the day, with or without food.

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