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New Craft Beer Trends

New craft beer

New craft beer

Despite the wide variety of options available, many craft brewery consumers are not brand loyal, meaning that breweries must introduce fresh products on a regular basis to keep customers interested. This often requires experimenting with unique flavors, which can also lead to higher production costs.

For example, brewing with ingredients like reishi mushrooms can be expensive because of their rarity. Flying Embers, which has distinguished itself with healthful hard kombucha and hard seltzer brands, used the mushroom to give this beer its distinctive flavor while adding adaptogens, probiotics and botanicals. The result is a creamy and easy-drinking stout made with barley, bittersweet cocoa, rolled oats and monk fruit.

With more than 9,500 breweries operating in 2021 and openings outpacing closings, it is highly unlikely that the industry is going away. Rather, with more younger drinkers entering the market and a greater emphasis on social drinking, it is possible that the industry is reshaping to accommodate these new consumer trends.

While hazy IPAs are currently a big trend in the beer world, experts believe that they will probably eventually wear out their welcome with consumers. Instead, brewers will likely continue to experiment with balanced styles that offer the best of both worlds. This latest release from Deschutes is a perfect example of that: A malt bill of 2-row pale and unmalted wheat is complemented with plenty of Mosaic, Simcoe, Strata and experimental 586 hops that bestow tropical notes of grapefruit, pineapple and mango.

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