New Craft Beer Trends for 2023
New craft beer
As we move into 2023, the independent brewers are once again focusing on serving their local community and customers. With the increased competition for on and off-premise sales, brands need to focus on their company culture, creative marketing, and quality beer.
The COVID-19 pandemic reset many breweries, but now they have a chance to refocus on their mission and their products. Brewery sales have rebounded and there is more variety in craft beers than ever before. There are now 9,500 breweries operating in the United States, with openings outpacing closings, according to the Brewers Association. That means most Americans now live within 10 miles of an indie brewer.
While IPAs remain popular, lagers are making gains with craft drinkers. This trend is driven by a desire for semi-familiar flavors, especially for those who are new to craft beers.
For breweries, this creates new opportunities to test the water and see what flavors resonate with the audience. It also presents challenges as breweries must continually develop new, original beer flavors to drive consumer interest and brand loyalty.
Flying Embers has made a name for itself with its healthful hard kombucha and hard seltzer drinks, and it’s bringing that expertise to this organic stout. It’s brewed with a blend of barley, bittersweet cocoa, rolled oats, monk fruit and vanilla. The addition of reishi mushrooms — considered adaptogens to help the body resist stress — gives it an added layer of wellness and health benefits.