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New Craft Beer Trends

New craft beer

Whether it’s a frosty lager on a summer day or an ice-cold stout on a snowy evening, craft beer can offer a variety of drinking experiences that are far removed from those found in macro brews. While many of the new beers on our list offer a fresh take on existing styles, others introduce brewing techniques and ingredients that will likely have a greater impact in the future.

This new hazy IPA from Westbound & Down is an excellent example of this trend. It features the tropical flavors of a New England-style IPA, without the lingering bitterness of the style’s traditional malt bill. Prolific additions of Mosaic, Strata, and experimental 586 hops bestow hints of grapefruit, pineapple, and mango.

In the world of New craft beer, it’s a good bet that fruity brews will continue to dominate in 2022. But it’s also likely that the genre will mature and evolve, with breweries aiming to strike more of a balance between the beer’s more typical hoppy flavor and its effervescent fruity tone.

The emergence of hard seltzer and kombucha is challenging the off-premise sales growth of American breweries, which are also facing competition from ready-to-drink cocktails. To combat this, breweries are adding taprooms and expanding distribution channels to reach more people. Some are even turning to a new form of marketing: using their Instagram and Facebook accounts to promote beers.

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