How to Make the Most of Brewery Tours
Brewery tours provide a unique opportunity for beer connoisseurs and non-connoisseurs to experience the craft of brewing. This can be done through tastings or by learning the history of a particular brewery, such as the story behind a particular IPA.
Tours can be a very profitable way to market a brewery, especially when it is coupled with the proper pricing and marketing strategies. In fact, a good tour can generate up to $360 per month in revenue for a brewery.
While most breweries focus on selling bottles of beer, brewery tours can be a diversified source of revenue for any brewery. Here are some tips to help you maximize your revenue through a brewery tour:
Eliminate as Many Potential Hazards as Possible
Breweries are industrial manufacturing facilities with a wide range of hazards that can affect patrons during tours. To reduce hazards, remove hot hoses, standing water, chemical containers, and other potential dangers from the tour path.
Ensure that production staff is well trained in the best ways to safely guide and explain tours. Training includes the correct language to use during tours, as well as what information to share with guests about your brand and brews.
Take the time to craft a presentation that can be delivered in a timely manner to captivate visitors. This can include a concise history of your brewery, a quick rundown of the brews you offer, and what makes you unique.
Offering brewery tours can also be a great way to encourage customers to visit your brewery more often and purchase merchandise. Some breweries even give away tour tickets as a promotional gift to increase the lifetime value of a customer.
