New Craft Beer Labels
The beer world is constantly changing, and the craft beer industry has been no exception. With so many new brands entering the market, it can be difficult to choose between them.
Increasingly, craft beer is available in more places and at more prices than ever before. That’s part of why it has been able to continue growing.
However, the number of choices available on a retail shelf can also make it difficult for consumers to distinguish which beers are truly worth their money and which ones should be avoided. As a result, consumers’ perceptions of craft beers have become increasingly muddled.
This is a problem that the brewing industry has struggled to address for years. A lot of brewers have tried to market their beers as “real” craft beer, arguing that they aren’t just re-branding American lagers.
But this approach has failed to capture a significant share of the market. As such, brewers are looking for another way to differentiate themselves from the competition.
One way they’re doing this is with new labels that make it easier for customers to identify their beers on a shelf. Ultimately, it’s about creating a clearer brand image that sets them apart from the competition.
Expect a large swath of breweries to spend time updating their label art, hoping to accomplish these goals. They want the new look to present as “fresh” and modern, with enough familiarity with the old look that it will not confuse potential consumers.