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How to Plan Successful Brewery Tours

Brewery tours are a great way to learn about beer and the different brewing processes. They also give you the opportunity to taste a variety of beers and meet new people who share your interest in beer.

How Do I Get Tours?

Brewing tours are a great way to build your brand and create memorable experiences for guests. They allow visitors to get a first-hand look at your brewery, learn about how your products are made, and see how you can help them make better choices when they buy craft beer.

The most important factor for successful brewery tours is safety. As industrial manufacturing facilities, breweries can contain a wide range of hazards that guests may be exposed to during the tours. Eliminate as many potential hazards as possible by coordinating with production staff when planning tours, and creating alternate routes to avoid hazardous areas.

Keep Tours Small and Flexible

Large groups can be difficult to control, especially in a hot or noisy facility, and it’s important for guides to have an eye on the entire tour group at all times. Keeping tours small and flexible allows them to take advantage of the smaller, quieter production areas that can be more easily navigated.

Ensure All Tour Participants Follow The Rules And Instructments

Guests should be given verbal warnings, posted signs, and physical barriers that they should follow at all times. If a guest ignores these instructions, they should be asked to leave the tour.

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