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How to Create Successful Brewery Tours

brewery tours

Brewery tours are a great way for visitors to get a deeper look at a brewery. They can offer unique experiences and special perks for participants, as well as opportunities to meet the brewer.

Providing a tour can be a cost-effective way to market your brewery. However, it is important to make sure that the experience you provide is valuable and memorable for your customers.

If you’re planning a tour, you will want to ensure that the tour company has all the resources it needs to run the event successfully and leave your guests with a positive impression of your business. It’s also vital to inform the tour guide of key information about your business so that they can tell the story of your brand and brews in the allotted time.

You’ll also want to ensure that your brewery is safe for guests. It is important to ensure that all areas of the brewery are OSHA-compliant and free from any potential hazards, such as hot pipes or chemical containers. It is also crucial to keep a close eye on any tours that are being run through your facility, as they can be disruptive to production.

The best way to monetize a brewery tour is to include add-ons and product sales as part of the experience. This will allow you to fully monetize the moment, and give your customers something to bring home with them afterward.

You can create an experience that people will remember forever by offering branded merchandise and memorabilia as part of the tour. Including a pint glass with your brewery’s logo to bring home is a great example of this.

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